Goodman Lantern LtdUtilising Email Marketing to Enhance Content Marketing StrategyCrafting a robust content marketing strategy is crucial for any business. This is important for businesses wanting to establish their…4 min read·3 days ago----
Goodman Lantern LtdPersonalised Video Marketing: How to Elevate Your Engagement with Tailored VisualsStanding out in the crowded realm of online marketing is always going to be tough. This is especially true for marketers, small business…5 min read·4 days ago----
Goodman Lantern LtdThe Rise of Video Content Strategy in B2B MarketingGone are the days when copy reigned, and an image was a colourful treat among the text. Today, attention is the main currency and user…9 min read·Apr 18, 2024----
Goodman Lantern LtdThe Future of AI Content Writing — How Will It Impact Your Business?The world of marketing is rapidly evolving. Artificial intelligence (AI) content writing, especially, has been making waves in recent…8 min read·Apr 4, 2024----
Goodman Lantern LtdWith 4.66 billion active internet users in the world, digital content marketing has become a top…But, more and more, internet users don’t want generic content that can be found everywhere. They want value. They are looking for custom…5 min read·Apr 1, 2024----
Goodman Lantern LtdHarnessing the Power of Storytelling at your Next EventPart of the human condition is, and possibly always will be, a penchant for listening to stories. Storytelling is the foundation of our…2 min read·Mar 23, 2024----
Goodman Lantern LtdThe Dos and Don’ts of B2B Content Writing: Strategies for Effective CommunicationIn the world of Business to Business (B2B) marketing, where the value of a single interaction can mean the difference between winning a…9 min read·Mar 16, 2024----
Goodman Lantern LtdHow to Build a B2B Thought Leadership Content Marketing StrategyAre you a B2B business or marketer looking for ways to outshine your brand competitors? Thought leadership content marketing is a good way…5 min read·Mar 12, 2024----
Goodman Lantern LtdComing to Terms With The Basics of Competitor AnalysisWhen drawing up your business plan, creating a “competitive analysis” section is of the utmost importance. Competitor analysis allows you…2 min read·Mar 7, 2024----
Goodman Lantern LtdThe focus of the modern marketing environment has become increasingly online-based with all types…Unifying your Online and Offline Marketing Strategy is your Best Chance for Survival3 min read·Mar 5, 2024----